Developed comprehensive marketing strategies according to organizational goals and oversaw successful execution.

• Led and cultivated a team of five employees and interns
• Monitored and reported on the effectiveness of marketing strategies to executive leadership
• Aligned campaigns with marketing strategies, timelines and budgetary constraints
• Guided the presentation of brand equity to high-profile investors, partners and community stakeholders

Served as the liaison between marketing and senior leadership to ensure strategies were in line with brand equity.

• Maintained organized, detail-oriented communication with internal and external stakeholders
• Directed the execution and presentation of marketing campaigns according to established deadlines
• Challenged traditional marketing strategies with innovative, efficient approaches

Ensured brand standards and strategies were implemented across the design and communication of marketing campaigns.

• Conceptualized client objectives into engaging marketing campaigns 
• Identified creative solutions to implement client feedback
• Prioritized and delegated initiatives with a comprehensive understanding of team abilities and workflow